Behind the Brand
At our core, we’re builders — of gear, of ideas, and of a better way to explore the outdoors.
What started as a simple need for tougher, more functional equipment turned into a mission: to design and deliver products that stand up to real use in real conditions. No gimmicks. No shortcuts. Just gear that works as hard as you do.
We’re not run by corporate suits. We’re a small team of passionate outdoor enthusiasts, engineers, and problem-solvers who believe that the best products come from listening to the people who use them. Whether it's a weekend in the mountains, a week on the road, or working off-grid, our gear is designed with purpose — and built to last.
Every product is tested in the field, refined in the shop, and proudly backed by our team. When you buy from us, you’re not just getting premium gear — you’re supporting a crew that cares about doing things the right way. No BS. No compromises.
Proudly Made in Pittsburgh, PA
We don’t just design gear — we manufacture it right here in the USA, with a backbone of steel and grit straight out of Pittsburgh. It would’ve been easier (and cheaper) to outsource, but that’s not how we operate. Every product we make supports American jobs, local talent, and a legacy of hard work that runs deep in our community.
We’ve helped other companies bring top-tier gear to life — now we’re doing it for ourselves, and doing it right.
Industry Leading Customer Support
When you reach out to us, you’re not getting some outsourced script-reader or AI chatbot. You're talking to real humans who actually know the gear — because they use it too.
Whether you need help choosing the right setup, have a question about install, or ran into an issue in the wild, we’ve got your back. Fast responses. Straight answers. No runaround. Our support team is made up of problem-solvers, not paper-pushers.
We take pride in making badass gear — and we stand behind every single piece of it. If something’s not right, we’ll make it right. That’s how we do things.
Driven by Dirt, Trails & Torque
We’re not weekend warriors. We live this. Whether it’s turning wrenches in the garage or chasing remote trails at first light, the automotive and outdoor lifestyle isn’t a hobby — it’s in our DNA.
We test everything we make in the real world, in real conditions, with our own trucks and gear. If it doesn’t hold up out there, it doesn’t make it to you. That’s our standard.
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